Prior original content efforts like The Chosen, The Tuttle Twins, and Freelancers have all successfully raised funding via equity offerings available to the public. Angel studios will continue the company’s pattern of crowdfunding each new series of content to validate market demand and secure funding. It also references “Angel” investors, the earliest money to a new venture. It refers to the legacy of the company as VidAngel, with a focus on family-friendly content. Jeffrey Harmon, cofounder and Chief Content Officer, says the “Angel” branding carries a double meaning. It’s called Angel Studios, and I’m inviting you to invest to help build it.” In the announcement video, Angel Studios CEO and cofounder Neal Harmon said “I’m excited to announce that we are building a brand new movie studio that helps create even more of the shows you want to watch.
It’s also raising capital in an open round of equity crowdfunding that has already raised over $1.3 million in the first 24 hours of funding. VidAngel, the Provo-based startup offering family-friendly entertainment, is rebranding with a focus on original content.
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